I know Stella has said that face-to-face visits are the gold standard of development work, and that's true. But the information about whom to visit and what to talk with them about is all in your database. I love databases and people who know how to look for things in them will rule the world.
People who know how to find lists of entities that have key attributes in common will rule the world even more. This post from the Tom Donovan in the Harvard Business Review blog goes through why and how this is so. These are good insights about data use. My favorite:
Everybody who makes observations has to collaborate in entering the data.Saints preserve me from development databases where the gift officers don't enter their own data or who aren't capable of pulling their own reports. I know you're busy folks, but you cannot be too important to take control of the nuts and bolts of your business.